Attitude is a little thing that makes a big difference.
Successories is the creator of the most iconic motivational images. One that rains supreme is the Attitude Drop. With a single image, Successories has motivated millions to think of themselves not by their size, but by the rippling effect one can create. We encourage everyone to continue to ripple, to disrupt the placid, to make waves. Now with Successories Design Your Inspiration and photographer Martin Waugh, we are encouraging new generations of organizations and individuals to make a difference, to effect others, to be affected by others, and to rise up and change the status quo.
Throughout history, water has calmed the soul, soothed the spirit and healed the wounded. Martin’s free-flowing photography evokes images from rolling, rhythmic oceans to drops of water falling upon a lake, taking one on a spiritual journey bounded only by imagination.
Martin’s creative uses of high-speed photography make it possible to capture the smooth and effortless curves of liquid, eliciting a childlike sense of fun and whimsy. Interpretations of his work often reveal as much about the viewer as the artist. His images are engaging metaphors for life and are as intriguing to the eye as they are thought provoking.
By varying the size, speed and position of drops, as well as the color, viscosity, and surface tension, Martin creates a panorama of color, movement and intrigue.
“Liquid Sculpture images are fluids in motion, frozen in time by a flash of light. They are droplets witnessed in mid-splash. I orchestrate these sculptures by accurately aiming the drops and releasing them with precise timing. As nature takes its course, I photograph the unfolding forms using a digital camera and electronic flash. I instigate the myriad of shapes by varying the drops’ trajectories and manipulating their physical properties. Color, viscosity, and surface tension are controlled with dye, glycerin, and soap. Fluids in motion fascinate my senses. I feel their smooth and effortless curves: structures reflecting a perfect balance of dynamic forces. They tickle some faint physical memory, like a scent evoking a forgotten mix of feelings.” – Martin Waugh
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